San Antonio's Premier Tennis Specialty Store

First Serve Tennis

Established in 1989, First Serve Tennis operates on two planes –  a full service racquet restringing, repair, and customizing shop and a progressive retail establishment that offers the very best in tennis footwear, equipment, accessories, and fashions for men, women, and children.

In addition to our traditional retail activity, First Serve Tennis is also a Team Dealer and provide team apparel, team footwear, tennis racquets, tennis balls, and stringing services to universities, high schools, and league teams throughout the state of Texas.

Wide Array of


Our brick and mortar retail store is located in San Antonio, Texas (home of the San Antonio Spurs). We offer an array of premium product, ranging from our own in-house label to a curated selection of multi-brand apparel and footwear. Our tennis racquet selection is vast which allows us to find the perfect racquet for all of our customers despite their level of play.

Over 27 Years of


First Serve Tennis was founded by Rich Flores who has over 27 years of hands on retail experience. Born and raised in San Antonio, Rich has been involved in tennis as a player since he was 10 years old. With steadfast perseverance, Rich has been able to grow First Serve Tennis from its original 1300 square foot location to its present 4500 square foot operation.



Conceptualizing First Serve Tennis as an extension of himself, Rich seeks to shift the current landscape of tennis specialty retail by operating under a personal philosophy of giving the consumer the very best in service, selection, and value.

4.8/5 Facebook reviews

"The entire staff is always beyond helpful with their extreme knowledge of the sport! They are top-notch at racquet stringing. There is always a great selection of shoes and apparel. Don't miss the amazing sale on their shoes. You can get some really great deals!!"
John Barrera FST customer review

5/5 Google reviews

"First Serve Tennis is an awesome establishment! Despite the fact that they were closed for the day, the owner rushed back to the shop to help me (a junior player who was attending a national tournament). His help was invaluable as I only had 3 working rackets and a match at 8 am the next day. He was very friendly and helpful and if I lived here I would come back to First Serve for all my tennis needs. I am a fan!"
Theo McDonald FST customer review
FREE Stringing
With the purchase of a new racquet