When we launched our line of healthy snacks and treats, I never would have dreamt how popular they would have become in such a short period time. Our current line (Energy Mix, Healthy Mix, White Chocolate Toffee Cashews, and Sinful Mix) have done so well and enjoyed by so many people that I felt it was time to add one new variety.

Two weeks ago, I met with Sam Henselijn, owner of L’Orenta who we are collaborating with to discuss the next step in adding new varieties to our growing line of healthy snacks and treats.  I told him that our “Sinful Mix” was our best selling item in the line which surprised me since we are a sporting goods store which cater to athletes. Sam quickly said “Hey Rich, athletes like sweets too.” We both laughed and quickly decided that we would offer our customers a new variety of treats.

So once again we went back to the drawing board and engaged in tasting and sampling with friends, staff, and customers. We sampled three different varieties, two of the options were of the sweet persuasion and the other was not.

I am very happy to announce the launch of our newest member to the First Serve Tennis line of healthy snacks and treats –White Chocolate Coconut Almonds.

Our new White Chocolate Coconut Almonds will make you realize that something’s been missing in your life until now. There’s no denying these crunchy almonds drenched in a creamy white chocolate coating with bits of shredded coconut. One of our testers declared “incredibly delicious! Can’t stop at just one” and another customer who tried them said “these are fantastic!” Our new White Chocolate Coconut Almonds were such a BIG HIT when sampled by customers. One of my customers described them as “dreamy.” She had never sampled an almond covered in white chocolate with shredded coconut before and said it was the most delicious things she had ever eaten! Another customer who buys our Sinful Mix regularly described them as “pure decadence” and asked immediately when they would be available for purchase.

I am very proud to be able to offer these healthy and not so healthy snacks to my customers.  I can assure you that the quality of these nuts are of the highest quality which is why I was willing to put the First Serve Tennis name on them.

If you are looking for a healthy snack or something to keep in your tennis bag to eat in between sets or matches I invite you to give our nut mixtures a try or if you have a sweet tooth that needs to be dealt with, I am certain our White Chocolate Toffee Cashews, White Chocolate Coconut Almonds, and Sinful Mix will satisfy your craving.

-Rich